Bloggers trade on their stats. As callous as that sounds, the truth is, wider audience = more paid gigs. Every Facebook post, or picture on Instagram, or blog post, is published with our reader in mind. Every blogger out there will tell you they want to be successful and most can tell you round about figures of their followers off the top of their heads. So why then am I happy to be losing followers? Because I remembered why I started blogging in the first place.

Business or Pleasure

None of us started our blog with business in mind. Most bloggers began keeping an online diary, an outlet for life with little ones that allows us to let off some steam. Some of us had a life changing experience that we wanted to share with others who may be going through the same thing, and some of us may have been reading parent blogs for a while, admiring them from a distance and thought ‘I want to do that too’. Every reason for starting a blog is valid and unique. Somewhere along the way we might get sidelined by our blog’s influence on google (Domain Authority) and stats but that original reason remains close to our heart.

My reason for my blog was to share my birth story. As I sat in hospital searching online for anyone who had been through a similar experience to me I realised I could contribute. By sharing my birth story I hope one day maybe another mum sitting alone on a post natal ward with her newborn in NICU having been through the most difficult and scary experience of her life might stumble across my story and derive some form of comfort or solidarity from it. Sharing my birth story publicly was a way of dealing with what I had been through too.

Actually my reason goes further back than that as I had been sitting on the idea of starting a blog for a good two years prior my son’s birth. Essentially I just like writing, and a blog seemed the perfect place to indulge myself. Now I am a bone fide blogger I love everything about it, the writing, the community and finding little gems of other blogs of amazing writing to read.

In the Beginning

When my baby was 3 months old I took the plunge and signed up to WordPress. I decided I had googled ‘How to Start a Blog’ enough times and I had to virtually slap myself across the face and just do it. All was going well until I was faced with the name your blog page. Two hours later and a bit of a back and forth of ideas with my husband I typed in ‘The Hippy Christian Mum’. I wasn’t fully happy with the name but I was determined to be up and running by the next day.

The Hippy Christian Mum Header

Although I wasn’t entirely happy with the name it gave a good impression of what I would be writing about, what people could expect from my blog. Or so I thought. As I worked to grow my blog’s audience I started to feel like I wasn’t doing myself any favours with the name. From eating at McDonald’s (I can’t hide it) to being big on equal rights I discovered the things I write and post about probably don’t suit a lot of the people who might come across my blog.

It was when a person on my Facebook page put an angry face on a cute little video of a nursery in Sweden that purposefully doesn’t encourage gender roles that I knew I wasn’t presenting my blog in the way I would like. The connotations of the words ‘hippy’ and ‘Christian’ are so open to interpretation that it wasn’t a fair representation of my blog.

Choosing a Blog Name…Again

I’d wanted to change the name of my blog for a while but I didn’t know what to change it to. In the end I decided to use some form of my real name to cover a broad range of ideas and topics and to stay true to me. Can’t get any more ‘me’ than my real name! I felt a bit of a fraud under The Hippy part of The Hippy Christian Mum but my name is just me. Also, in the long run I think it gives my blog the space to morph and change as I do and that is a great feeling.

I lost likes on my Facebook page on the day I re-branded and at first I felt a bit rejected but then I was genuinely pleased. It meant my reasons for re-branding were good. People who felt my blog is not for them quietly left and there is so much room for those who feel connected to my posts. I still feel like a bit of a hippy, I’m still fully Christian but I feel like I’ve shed those assumptions my old blog name carried.

Stay true to yourself – McDonald’s eating and all –and you’ll attract the right crowd; in real life and online too. 🙂

 

Exciting Times!

I have re-branded, The Hippy Christian Mum will thus forth be known as Kate Lili.com.
I have been questioning the name The Hippy Christian Mum for a good long while [time for change post] and been back and forth over the decision to change. Well finally at the end of July I got the shove I needed and voila here is KateLili.com!

But Why?

As my blog gains momentum and I’m on social media daily for my blog [1st year stats post] I came to the conclusion I am not adequately serving either of my current 2 main audiences. Basically if you’re searching for a blog about natural parenting and eco-friendly ideas my blog is only covering the tippy top of the ice-berg. Similarly if you are looking for a Christian blog to read about faith and spirituality you might leave mine feeling a bit non-plussed. And I won’t stand for non-plussed! I want you to read my blog and feel connected, identified, and like you’re not the only fish in the barrel swimming in that direction!

What’s New?

KateLili.com will still have posts about being a Christian Mum raising a family and thinking on the green side when it comes to fair trade and thoughtful shopping [Uncommon Goods] along with the usual opinion pieces I can’t help but flatter my ego with thinking that people want to read [Zombies]. I am still the only contributor, writing, posting and vlogging about being a mum, family life, blogging, reviews, relationships, baby-wearing, church, parenting, extended breastfeeding, feeling included, education and Anne Summers parties.

Why the name Kate Lili?

The idea behind the name change is to more accurately portray what my blog is about. That is why I went with my name so that I can keep the topics wide open. I also wanted something that doesn’t make me cringe every time I type it out! Still a mummy blog, still me.

katelili.com

Still Me

When I began blogging, I wanted to get my birth story [Breech Birth] out there for other women to read who may have had a similar experience so they could feel less alone. I still want my blog to be a place where people come and feel less alone. I want you to read the posts on KateLili.com and know you’re not the only one who thinks that way. Whether the post is about a difficult day as a mum [Silent Reflux] or being allowed to be bit of a hippie without feeling a fraud, or being a Christian who swears and supports Pride and doesn’t have a problem with it. Whatever it is, I want to welcome you into my thoughts and ideas and have you say “Yeah, I totally get that too!”

I feel so mushy when I think of all the support I’ve had starting this blog I want to say a quick thanks to the people who choose to lift me up and also the critics who push me on, other bloggers I read who are rocking it and close friends who support me virtually and in real life. Money can’t buy it. The little likes and re-tweets are a wave that say chin-up Kate, keep going. Thanks! 

I’m not much of a hippy. I’m an impostor. In fact I kind of feel a bit rude borrowing the name from the real hippies out there making a change for the good in the world while I still shop at places so cheap their production practises are probably questionable. I have sort of covered why I chose the name The Hippy Christian Mum in my blog post and my About Me page. It was to do with certain personal  parenting choices I have made like home birthing, longer breastfeeding and baby-wearing. But I’m a luke-warm hippy at best. No more or less a hippy than most people really.  I love the idea of not flushing chemicals out into the waste system but at the same time I really just want to clean my loo.

babywearing

 

So although I’ve never claimed to be an all out activist I do wonder if my blog name is right overall. I really do not want to mis-lead. I also do not entirely fit into the Christian blogger groups as my posts are never super spiritual. I never meant for them to be, and that’s OK with me.  This was always a mummy blog and that’s what I want it to be. I’m secure about my faith so I don’t mind being a bit off the beaten track with that.  I enjoy reading those posts too.

So either I don’t really fit anywhere or I’m a blogging genius and I’ve created my very own super niche. Which is more likely I wonder? Does the name just exclude me from both groups, just frittering on the outskirts of all of them?  I certainly do connect with and enjoy reading other hippy type blogs. And with the name The Hippy Christian Mum I could be more likely to be approached by companies who are thoughtful about their environmental impact. That would be right up my street because I think that’s really commendable. The idea of a complete re-brand seems daunting, and restarting at a DA of 0, but the general advice seems to be if you are thinking of doing it to do it earlier rather than later.

blogging

Maybe I’m experiencing some sort of blogger nerves as my blog approaches it’s 1st year anniversary (May 27th if you’re wondering). I am actually a lot more excited about that than I thought I would be. I cannot help but compare my blog to others that have been going about the same length of time. Usually I fall short but then I remember how much I love blogging and I suppose that can’t be measured in page views. (That’s not to say people with high numbers don’t do it because they love it too!)

I go from buzzing with ideas about really driving my blog to days where I feel silly for even thinking like that. I wonder if The Hippy Christian Mum really just sounds quite condescending. The original thought behind it was to juxtapose two terms-even though they actually go well together when you think about it.

Maybe if I’m happy just pootling along then there’s no need to change the name but if I look to the long term and hope to forward it then perhaps a change would be good?

The only thing is I just got some business cards made up.

What do you think? Have you ever changed the name of your blog before? Was it easy and are you glad you did it? Did you get 1st anniversary nerves? Or is that just me?! Would you change the name of your blog?

 

 

Keep Calm and Carry On Linking Sunday