Bloggers trade on their stats. As callous as that sounds, the truth is, wider audience = more paid gigs. Every Facebook post, or picture on Instagram, or blog post, is published with our reader in mind. Every blogger out there will tell you they want to be successful and most can tell you round about figures of their followers off the top of their heads. So why then am I happy to be losing followers? Because I remembered why I started blogging in the first place.
Business or Pleasure
None of us started our blog with business in mind. Most bloggers began keeping an online diary, an outlet for life with little ones that allows us to let off some steam. Some of us had a life changing experience that we wanted to share with others who may be going through the same thing, and some of us may have been reading parent blogs for a while, admiring them from a distance and thought ‘I want to do that too’. Every reason for starting a blog is valid and unique. Somewhere along the way we might get sidelined by our blog’s influence on google (Domain Authority) and stats but that original reason remains close to our heart.
My reason for my blog was to share my birth story. As I sat in hospital searching online for anyone who had been through a similar experience to me I realised I could contribute. By sharing my birth story I hope one day maybe another mum sitting alone on a post natal ward with her newborn in NICU having been through the most difficult and scary experience of her life might stumble across my story and derive some form of comfort or solidarity from it. Sharing my birth story publicly was a way of dealing with what I had been through too.
Actually my reason goes further back than that as I had been sitting on the idea of starting a blog for a good two years prior my son’s birth. Essentially I just like writing, and a blog seemed the perfect place to indulge myself. Now I am a bone fide blogger I love everything about it, the writing, the community and finding little gems of other blogs of amazing writing to read.
In the Beginning
When my baby was 3 months old I took the plunge and signed up to WordPress. I decided I had googled ‘How to Start a Blog’ enough times and I had to virtually slap myself across the face and just do it. All was going well until I was faced with the name your blog page. Two hours later and a bit of a back and forth of ideas with my husband I typed in ‘The Hippy Christian Mum’. I wasn’t fully happy with the name but I was determined to be up and running by the next day.
Although I wasn’t entirely happy with the name it gave a good impression of what I would be writing about, what people could expect from my blog. Or so I thought. As I worked to grow my blog’s audience I started to feel like I wasn’t doing myself any favours with the name. From eating at McDonald’s (I can’t hide it) to being big on equal rights I discovered the things I write and post about probably don’t suit a lot of the people who might come across my blog.
It was when a person on my Facebook page put an angry face on a cute little video of a nursery in Sweden that purposefully doesn’t encourage gender roles that I knew I wasn’t presenting my blog in the way I would like. The connotations of the words ‘hippy’ and ‘Christian’ are so open to interpretation that it wasn’t a fair representation of my blog.
Choosing a Blog Name…Again
I’d wanted to change the name of my blog for a while but I didn’t know what to change it to. In the end I decided to use some form of my real name to cover a broad range of ideas and topics and to stay true to me. Can’t get any more ‘me’ than my real name! I felt a bit of a fraud under The Hippy part of The Hippy Christian Mum but my name is just me. Also, in the long run I think it gives my blog the space to morph and change as I do and that is a great feeling.
I lost likes on my Facebook page on the day I re-branded and at first I felt a bit rejected but then I was genuinely pleased. It meant my reasons for re-branding were good. People who felt my blog is not for them quietly left and there is so much room for those who feel connected to my posts. I still feel like a bit of a hippy, I’m still fully Christian but I feel like I’ve shed those assumptions my old blog name carried.
Stay true to yourself – McDonald’s eating and all –and you’ll attract the right crowd; in real life and online too. 🙂